Musab Akasha
I am a Book Sales Specialist & Business Dev. & Operations Leader
No Data Found
Musab Akasha
Senior Sales & Operations Leader
Versatile and results-oriented Senior Sales & Operations Leader with 15+ years of experience in publishing, EdTech, and academic retail. Proven record in managing multi-campus bookstore operations, driving digital transformation, optimizing procurement, and leading sales strategy across the Middle East.
Work Experience
Empowering Creativity through
Jan 2023 – Present
UBH – University of Sharjah (UoS), UAE
Key Account Manager
Lead operational strategy and daily management of three university bookstores serving multiple UoS campuses. Collaborate with university leadership to align bookstore objectives with institutional goals, enhancing value to students and faculty. Coordinate procurement for textbooks, stationery, and non-book items, aligning purchases with academic calendars and student demand. Oversee staff development, training programs, and performance management to improve service delivery and team engagement. Expanded product mix to include lifestyle and tech items, resulting in increased student engagement and revenue diversification. Utilize Odoo ERP for stock, sales, and website operations, and manage integration with POS and online ordering systems. Spearhead modernization efforts, transitioning legacy retail systems into an AI-driven operational model. Initiated long-term strategic planning and performance frameworks to drive sustainability and innovation through 2030.
Dec 2021 – Dec 2022
Nouvelle Solutions, Dtec HUB – Dubai, UAE
Sales Manager, Print & Digital
Directed the GTM strategy and full sales cycle for 'Kitaabi,' a proprietary EdTech platform targeting academic publishers. Built a strong client portfolio of institutional partners, scaling B2B revenue streams across the GCC. Delivered enterprise-level digital content solutions while maintaining high client satisfaction and retention.
Nov 2020 – Dec 2021
Al Falah Bookshop LLC – Dubai, UAE
Business Partner – English Books Division
Established and scaled the English Books division, managing supplier relationships and online expansion via Amazon/Noon. Implemented CRM and sales performance tracking systems that improved lead conversion and client retention.
May 2016 – Oct 2020
University Bookshop LLC – Sharjah, UAE
Purchasing Manager
Oversaw textbook and general merchandise procurement worth over AED 25M annually across multiple vendors and regions. Streamlined supplier contracts and reduced acquisition costs by 25% through vendor consolidation and process automation.
Nov 2011 – May 2016
University Bookshop – Khartoum, Sudan
Sales Manager
Increased in-store sales through promotional strategies, team training, and merchandising optimization.
Oct 2007 – Nov 2011
University Bookshop – Khartoum, Sudan
Assistant General Manager
Managed inventory systems, daily operations, and customer experience, setting the foundation for consistent growth.
My Skills
Core competencies that drive my performance.
Sales & Strategy
Key Account Management90 %
Contract Negotiation99 %
Market Entry99 %
GTM Planning90 %
Retail Operations
Campus Bookstore Management94 %
ERP (Odoo)95 %
Procurement99 %
Inventory Optimization92 %
EdTech & Publishing
Digital Content Solutions92 %
eLearning Platforms97 %
Academic Publishing99 %
Transformation & Leadership
AI Integration99 %
Employee Training99 %
Organizational Alignment99 %
Technical Proficiencies
Microsoft 36595 %
Odoo94 %
CRM Tools96 %
Data Analytics99 %
Education
Empowering Creativity through
2007 – 2012
Bachelor of Business Administration
University of Medical Sciences & Technology (UMST), Sudan
Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Contact Information
Email : [email protected]
Phone : +971 58 5910 169
LinkedIn : linkedin.com/in/musab-akasha-39b44175
Location : Sharjah, United Arab Emirates
Full Name
Email
Message
Send
